Project Overview

We partnered with a high-growth B2B SaaS startup to design and execute a comprehensive 360° digital marketing strategy. Our data-driven approach focused on building brand authority, capturing demand at every stage of the buyer journey, and converting qualified prospects into paying customers.

The integrated campaign spanned paid media, organic search, content marketing, and marketing automation—all unified under a cohesive growth strategy aligned with the client's business objectives.

Strategic Services Delivered

• Paid Media Management – Google Search, Display & Performance Max campaigns with advanced audience targeting and bid optimization
• Social Advertising – Meta (Facebook/Instagram) and LinkedIn Ads for B2B lead generation and retargeting
• SEO & Technical SEO – On-page optimization, schema markup, Core Web Vitals improvement, and backlink strategy
• Content Marketing – Blog articles, whitepapers, case studies, and thought leadership content for organic growth
• Marketing Automation – HubSpot workflows for lead nurturing, email sequences, and CRM integration
• Conversion Rate Optimization – Landing page A/B testing, UX improvements, and funnel analysis
• Analytics & Reporting – Custom GA4 dashboards, attribution modeling, and monthly performance insights

Campaign Execution

Our team deployed a multi-touch attribution model to track the complete customer journey from first click to closed deal. We implemented advanced audience segmentation across Google and LinkedIn to target decision-makers in key industries, while leveraging lookalike audiences on Meta for top-of-funnel awareness.

The content strategy focused on high-intent keywords and problem-aware search terms, supported by gated assets that drove email list growth and MQL generation. Automated nurture sequences were built in HubSpot to move prospects through the funnel with personalized messaging.

Key Results & ROI

• 312% Increase in Organic Traffic – Through strategic SEO and content marketing within 6 months
• 4.2x Return on Ad Spend (ROAS) – Across Google and LinkedIn paid campaigns
• 156% Growth in Marketing Qualified Leads – Via optimized landing pages and lead magnets
• 48% Reduction in Cost Per Acquisition – Through continuous A/B testing and bid optimization
• 85% Email Open Rate – On automated nurture sequences with personalized content
• Top 3 Google Rankings – For 25+ high-intent industry keywords

Why This Campaign Succeeded

Success came from aligning marketing efforts with sales goals, leveraging data for continuous optimization, and creating a seamless experience from ad click to demo booking. Our holistic approach ensured every touchpoint reinforced brand messaging and moved prospects closer to conversion.