Project Overview

Developed and executed a comprehensive social media marketing strategy for a lifestyle brand, focusing on community building, brand awareness, and driving engagement across multiple social media platforms.

Key Features

• Multi-platform content strategy and calendar
• Community engagement and management
• Influencer collaboration campaigns
• Paid social media advertising
• User-generated content campaigns
• Social media analytics and reporting
• Brand voice and visual identity guidelines

Technical Implementation

The strategy utilized Facebook, Instagram, TikTok, LinkedIn, and Twitter platforms, with Hootsuite for content scheduling, Canva for design creation, and comprehensive analytics tools for performance tracking and optimization.

Results

The social media marketing strategy achieved a 200% increase in social media followers, 150% growth in engagement rates, 80% improvement in brand mentions, and 60% increase in website traffic from social media channels.